SAMAY La Marina

La Marina Resorts reveals its new brand at an exclusive event in Elche (Alicante, Spain) 

La Marina Resorts, an outstanding reference in the tourism industry in the province of Alicante, has revealed its new identity at an exclusive event held in the city of Elche. 

This presentation marks a new chapter in La Marina's history, consolidating its commitment to innovation and excellence in the customer’s experience. 

The event, which took place at the Elche Congress Centre, had the participation of the Mayor of Elche Pablo Ruz, Councillor for Tourism Irene Ruiz and the Councillor for Celebrations Inma Mora, in addition to collaborators and the media, who were privileged witnesses of the revelation of the new brand. 

The choice of Elche as the setting was not accidental; it represents La Marina Resorts' strong bond with the local community and its desire to create unique experiences in the municipality and province of Alicante. 

The new identity of La Marina Resorts, now Samay Resorts, reflects an avant-garde and fresh vision, capturing the essence of excellence and hospitality that the brand has offered over the years. 

The tourist chain has three establishments: one in La Marina (Elche), Devesa Gardens in Valencia and a third campsite in Aranjuez. 

In addition, two future projects located in the El Pinet area (Elche) include all locations under the same brand.
 
Samay Resorts is a family business registered with the Camping Association of the Valencian Community and the Confederation of Mediterranean Campsites.

 This is part of the select group Leading Campings Europe, currently led by its director, Patrick Le Metayer Deckx, who has more than 40 years of work and effort invested in improving, diversifying and expanding its services in the province of Alicante.